Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.

• Create and grant an annual award.
• Send hand written congratulations and thank you notes.
• Send greeting cards for some occasion other than Christmas.
• Send postcards when you travel and even when you are at home.
• Give a good book to special clients. Always sign it with a positive message.
• Build relationships with the media before you need them.
• Associate with winners - attend awards functions.
• Build and maintain a database of clients, prospects, and key influencers.
• Earn certifications and win awards from your associations - and tell everyone.
• Ask happy customers to write testimonial letters for you.
• Recruit your suppliers as marketing agents. They work for free.
• Join and be active in your chamber of commerce.
• Write tips sheets for your customers.
• Write and send articles to magazines and newspapers.
• Send a news release to the media every three months.
• Do something crazy and newsworthy at least once a year.
• Send photocopies of your news coverage to your clients.
• Build and maintain an informative and interesting web site.
• Sponsor a cause, event, charity or community group.
• Volunteer for your association, charity or community group.