Us As A Person

• Certificates, diplomas, awards of merit, special recognitions
• Articles showing our participation in local events or charities
• Pictures of ourself with our families, pets, church groups, etc.
• A brief biography of ourself
  

• Certificates of training courses, product certification, dealership certification, etc.
• Professional achievements, awards and recognitions
• Testimonial letters from our customers
• Pictures of our customers taking delivery of their new cars (with us in it too!)
• CSI reports
  

• Awards, citations, special recognitions, factory designations, etc.
• Articles showing the dealership's participation in local events and charities
• Sponsorships (local baseball teams, girl scout outings, soccer tournaments, etc.)
• Pictures of the owner(s), general manager, department managers, etc.
• A brief biography of the owner(s) and the agency
• Dealership CSI reports
  

• Periodicals, news releases, portions of the product brochures, etc.
• Magazine articles from Autoweek, Motor Trend, Automotive News, Car & Driver, Road & Track, Consumer Reports, etc. (attention drawn to major points with a highlighter)
  

"We can get everything in life we want if we just help enough other people to get what they want."

"My rewards in life will always be in exact proportion to my contributions and service to my customers."

"The law of business prevents paying a little and receiving a lot. When you deal with the lowest bidder it is always best to add a little for risk. However, if you can afford to add a little for risk, you can afford to buy the best."

"There is hardly anything in this world some man cannot make a little worse and sell a little cheaper, and the people who consider price only, are this man's lawful prey."

Michael D. Hargrove is President of Bottom Line Underwriters Inc. and can be reached at the contact points below.