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Forum: Idea Exchange
Topic: Be Back Percentage
Topic Posted by: Joe Boyer (jboyer@ocslink.com )Organization: Neil Norton Cadillac/Pontiac
Date Posted: Wed Jul 14 23:13:12 EDT 1999
Topic Description: As a new salesperson, I would very much appreciate any hints for increasing my be back ratio.
Original Message:
Posted by: Ken Nix (kpnix@hotmail.com )Organization:Herzog-Meier VW
Date posted: Wed Aug 2 7:31:48 2000
Subject: Sell Yourself!
Message:
Before I get into selling yourself, first here's a quick tip to increase sales when bebacks come back. When you first meet them take a copy of their drivers license. Now, paste their pic to your follow up card or scan into your computer. Better yet, sharp is introducing a watch this month that has a built in digital camera for $199. And it holds 100 pics with names and addresses. Great for putting a face with the name!. On to selling yourself. Each customer I have, I give a little spill to about how my main focus is not if I sell them a car. But, that they are happy with me. I tell a true story how my father drove 130 miles to buy cars from one person for 30 years! During selling myself. I explain that I will ask them for referrals even if I don't sell them a car. This opens a new avenue for business. If I don't sell them a car I still call and ask who do you know that will be purchasing a vehicle next? It's suprising how many referrals I've sold cars to that came from customers who never bought a car from me. Remember you may not always have the vehicle that meets their needs. But they may have wanted to buy from you anyway.
