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Posted by: Keith Burnette
(keithburnette@yahoo.com
)
Organization:Nichols Dodge - Burlington, NC
Date posted: Fri Dec 21 18:45:43 2001
Subject: Need Help in Finding the Path
Message:
I've been in sales about a year. I'm an eight car a month salesman who desperately wants to be a 30+ salesperson. Today I found out that a "secret shopper" came and I wasn't able to demo drive or even T.O. them. I really need to improve my skills, but where do I begin?? I think that after a year I should know how to handle people, but I don't see myself improving. Can someone provide me some advice?? I don't want to give up, but if I don't improve, I'll probably be out of a job anyway. E-mail me if you have any suggestions.
Subject: Need help in finding the path
Reply Posted by: Kimball Brown
(kdb1@sbcglobal.net
)
Organization: Merced Honda
Date Posted: Wed Feb 25 22:07:24 2004
Message:
Keith,
I see it's been a couple of years since you posted your question, so I hope that: (1)You're still in the business, and (2)You've gotten past letting it bother you that one or two get away.
Obviously, we want to sell everyone we talk to. If we don't make the sale, we should do some self - analysis to see how we can improve. But along with trying to figure out what you could have done differently with the ones you don't sell, take note of what you did when you WERE successful. If you work and practice your techniques, try to keep it fresh and fun, and have a system that works well for you - keep at it! One of the biggest mistakes we can make is to start letting the most difficult one percent of our customers dictate ninety-nine percent of our actions (or our self-image). If you're on the right track and improving yourself, don't sweat the occasional brick-brain (or in this case, a ringer) who probably never really intended to buy anything anyway.
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