NetForum - Message Replies

Forum: Idea Exchange

Topic: What Would YOU Do?

Posted by: Keith Burnette (keithburnette@yahoo.com )
Organization:Nichols Dodge - Burlington, NC
Date posted: Fri Dec 21 18:45:43 2001
Subject: Need Help in Finding the Path
Message:
I've been in sales about a year. I'm an eight car a month salesman who desperately wants to be a 30+ salesperson. Today I found out that a "secret shopper" came and I wasn't able to demo drive or even T.O. them. I really need to improve my skills, but where do I begin?? I think that after a year I should know how to handle people, but I don't see myself improving. Can someone provide me some advice?? I don't want to give up, but if I don't improve, I'll probably be out of a job anyway. E-mail me if you have any suggestions.

Subject: The Path
Reply Posted by: Chris Parra
Date Posted: Fri Dec 21 20:56:08 2001
Message:
Here's some ways to get past "NO DEMO" that are listed in the newsletter section of this website:

a. "That's okay, I'll drive!" 1a. then we just go ahead and switch places halfway through the demo route.

b. "Those are very nice shoes, sir. You wouldn't have paid the $100 or $200 for that pair of shoes without first trying them on, right?"

c. "Do you like spending time with salespeople? Neither do I really. Please let's just take this for a quick spin so I can get a little time away from these guys."

d. "You know, Mr. Customer, there are only two things that are FREE at any dealership and one of them is your first ride in your new car. And when we get back, may I bring you the only other free thing? Do you like yours black or with cream and sugar?"

e. "There are several critical contact points in making your decision. One of them is where the rubber meets the road. Another is where the seat meets your backside. Let's make sure you get a chance to experience both, shall we?

f. "Do you know what P.D.I. means? It stands for pre-delivery inspection. It's literally the single most important service your car will ever receive. This is where a factory trained technician goes from the front to the back of the car making adjustments and checking levels. This becomes a base point for your car's personality for the rest of its life. You see all these Accords? Each one drives a little different based on how it was PDI'd. Let's see if you can tell the difference."

g. "Look, this thing's got ________ miles on it. Let's make sure no one's hit a curb with it."

And here's one more:

Have you ever baked anything? Then you know there's a recipe to follow to make sure it comes out right, correct? You can experiment with the minor ingredients but if a main ingredient is missing, then it simply won't come out right. Well, there's an absolute recipe to making a intelliegent car buying decision and the demo ride...is one of the main ingredients. Let's make sure this decision comes out right, shall we?

Hope this helps you dude.

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