NetForum - Message Replies

Forum: Idea Exchange

Topic: What Would YOU Do?

Posted by: Joe Boyer (joeboyer@ocslink.com )
Organization:Neil Norton Cadillac-Pontiac
Date posted: Wed Mar 1 12:16:43 EST 2000
Subject: Own What You Sell
Message:
I'd been selling Cadillacs and Pontiacs for about six weeks before a customer asked me, "So, what do you drive?" I stammered around before I admitted I drove a Ford Ranger while my wife drove an antiquated Chevy Astro. Obviously, I didn't make the sale. The more I thought about it, the more I realized I couldn't effectively sell a vehicle to a customer that I wouldn't own myself. I knew I needed to get a Pontiac, but I kept putting it off. After all, I just landed the job, money was tight, the time wasn't quite right, etc. Then it dawned on me I was using the same lame excuses on myself that customers used on me. I was stalling myself! As soon as I could, I bought a beautiful new Pontiac Montana minivan for my adoring spouse. If I can do it, I told myself, Mr. Customer can too. In the interval since, I've sold enough new Montanas to make the payments on mine and upped my overall sale-to-up ratio from 17 to 25 percent. The Ranger is next to go. My suggestion is to stand out in the lot on Monday and observe what your sales staff drive to work. If you're selling Fords and they're driving imports, everybody is missing out.

Subject: Makes a difference!
Reply Posted by: Ken Nix (ken.nix@mail.com )
Date Posted: Thu Jul 8 13:02:21 2004
Message:
Wellll, I don't think that it is feasible for every salesperson to purchase what he sales. But, if you work for the same franchise for a long time, maybe you should consider it. Is there a reason you don't want to own what you are selling? Would you rather have a reliable, sporty, dependable vehicle that also holds a very high resale value? Then I can hook you up with a new or pre-owned honda! ;-) *** wink, wink, nudge, nudge *** Yes, I work for honda and drive a honda! Why? It's a great vehicle, I believe in honda, that's why I sell them. So ask yourself. Do you believe in what you are selling? Because if you don't maybe something IS missing in your presentation. I know it was missing in mine when I worked for franchises that I did not own their products. But, again you can't always own what you sell. If you can't then you need to take mental ownership!

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