NetForum - Message Replies

Forum: Idea Exchange

Topic: What Would YOU Do?

Posted by: Joe Boyer (joeboyer@ocslink.com )
Organization:Neil Norton Cadillac-Pontiac
Date posted: Wed Mar 1 12:16:43 EST 2000
Subject: Own What You Sell
Message:
I'd been selling Cadillacs and Pontiacs for about six weeks before a customer asked me, "So, what do you drive?" I stammered around before I admitted I drove a Ford Ranger while my wife drove an antiquated Chevy Astro. Obviously, I didn't make the sale. The more I thought about it, the more I realized I couldn't effectively sell a vehicle to a customer that I wouldn't own myself. I knew I needed to get a Pontiac, but I kept putting it off. After all, I just landed the job, money was tight, the time wasn't quite right, etc. Then it dawned on me I was using the same lame excuses on myself that customers used on me. I was stalling myself! As soon as I could, I bought a beautiful new Pontiac Montana minivan for my adoring spouse. If I can do it, I told myself, Mr. Customer can too. In the interval since, I've sold enough new Montanas to make the payments on mine and upped my overall sale-to-up ratio from 17 to 25 percent. The Ranger is next to go. My suggestion is to stand out in the lot on Monday and observe what your sales staff drive to work. If you're selling Fords and they're driving imports, everybody is missing out.

Subject: driving what you sell
Reply Posted by: Norm Titterington (ntgilloglychev@hotmail.com )
Organization: Gillogly Chevrolet
Date Posted: Sat May 10 11:21:46 2003
Message:
I understand Katrina's point for a salesperson who is just beginning his or her career....but once you are an established salesperson, why would you not be working at a dealership that sells what you would drive, ie. what you believe in?

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