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Forum: Idea Exchange
Topic: What Would YOU Do?
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 23:45:22 EST 1998
Topic Description: You're a professional salesperson and sometimes you need advice. Who better to ask than the sales professionals who read this conference?
Original Message:
Posted by: Joe Boyer
(joeboyer@ocslink.com
)
Organization:Neil Norton Cadillac-Pontiac
Date posted: Wed Mar 1 12:16:43 EST 2000
Subject: Own What You Sell
Message:
I'd been selling Cadillacs and Pontiacs for about six weeks before a customer asked me, "So, what do you drive?" I stammered around before I admitted I drove a Ford Ranger while my wife drove an antiquated Chevy Astro. Obviously, I didn't make the sale. The more I thought about it, the more I realized I couldn't effectively sell a vehicle to a customer that I wouldn't own myself. I knew I needed to get a Pontiac, but I kept putting it off. After all, I just landed the job, money was tight, the time wasn't quite right, etc. Then it dawned on me I was using the same lame excuses on myself that customers used on me. I was stalling myself! As soon as I could, I bought a beautiful new Pontiac Montana minivan for my adoring spouse. If I can do it, I told myself, Mr. Customer can too. In the interval since, I've sold enough new Montanas to make the payments on mine and upped my overall sale-to-up ratio from 17 to 25 percent. The Ranger is next to go. My suggestion is to stand out in the lot on Monday and observe what your sales staff drive to work. If you're selling Fords and they're driving imports, everybody is missing out.
Previous reply
Reply:
Subject: Own what you sell
Reply Posted by: Randy May
(dickscountrydodge@yahoo.com
)
Organization: Dick's Country Dodge
Date Posted: Sun Sep 2 16:45:29 2001
Message:
Driving what I sell has some fantastic advantages. The best is the personal stories and the intimate experiences I can use with customers concerning the benefits of the features on the vehicle. I am able to provide certain details that help my customers visualize the advantages for themselves. There are small benefits that can only be discovered through daily use and discovery. My conviction and enthusiasm when I give specific instances of the benefits are very convincing. Also, my personal experience concerning benefits of the current design over the previous design help with trade-in value if a person is upgrading along with justifying the price. Driving what I sell has definitely proved financially rewarding to me and I recommend everyone try it.
Next reply
Bottom Line Underwriters, Inc.
Toll Free: 1-888-My Success
Fax: (503) 638-0602
P.O. Box 1218
Lake Oswego, OR 97035
E-mail: editor@bluinc.com
Copyright © 1998 by Bottom Line Underwriters, Inc.
