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Forum: Idea Exchange
Topic: What Would YOU Do?
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 23:45:22 EST 1998
Topic Description: You're a professional salesperson and sometimes you need advice. Who better to ask than the sales professionals who read this conference?
Original Message:
Posted by: Steve Mudd
Date posted: Mon Feb 16 7:18:32 EST 1998
Subject: Telemarketing
Message:
I'm the telemarketing manager for Scott Toyota in Scottsdale, AZ. I'm
looking to increase my showed to sold ratio, any suggestions?
Reply:
Subject: telemarketing
Reply Posted by: Will Daniel
(wcmd91@aol.com
)
Date Posted: Mon Feb 16 7:20:04 EST 1998
Message:
I think with telemarketing unless your dealing poor creditthe consumer
that can purchase considers telemaketing an intrution... Think about why
an "infomercial" can be so appealling and successful. They reach people
that are in the state of being uncomfortable or looking to improve their
situation! Are you trying to reach people that you have a releationship
with, i.e. orphan owners, pervious clients, service and vendors or
somebody new to your market? I suggest that you have a plan to enhance
the buyer postion, this could be same payment on a newer vehicle. You
can think of more I'm positive! When all else fail appeal to a
consumer's greed and or ego!!! That work for me. Have a Great Day!!!!
TTYL Will Daniel
Next reply
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Copyright © 1998 by Bottom Line Underwriters, Inc.
