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Forum: Idea Exchange
Topic: Prospecting when lot traffic is down!!!!
Topic Posted by: Jake Jones (JJones@Tonkin.com )Organization: Wilsonville Nissan
Date Posted: Tue Nov 8 18:12:51 2005
Topic Description: I am just looking for a few more ideas to try and gain more sales prospects when times are slow.. Such as calling out of auto traders, craigslist, refferals... What are some techniques and sources everyone uses to generate more buissness for themselves when lot traffic is slow? Please let me know! I appreciate your responses! Thank you!
Original Message:
Posted by: Mark Moreno
Date posted: Tue Nov 8 19:36:28 2005
Subject: slow floor traffic
Message:
I always work the service dept. waiting area but especially when times are slow. You know the drill, I bet... "We have a special program going on right now folks. Would any of you like to know how to get yourself in a brand new car and keep your payments about the same as you're paying on your present vehicle?"
Another thing I've done is quick print a simple promo postcard and mail it out to my customer base. Something with a limited time offer or weekend discount, etc. I can always get my GSM to pay for it.
Sometimes I tie my buisness card to the end of the strings we use on our lot balloons. I write something on the back like, "This week only, and with this card only, $1000 instant discount on virtually any car in stock!" And then instead of popping them like everyone else does, I let them go in the air. Believe it or not, I've got both phone calls and walk-ins on this one.
One last idea is to ask my friends that work at my old dealerships to send me the contact info (name, phone number, $ specifics, and what they were looking for) on any of their T.D. customers. If I can get them down on something at my shop, I'll spiff them. I know some people think that's illegal but I only ask for the same contact information that's available in the phonebook.
Previous reply
Reply:
Chris Hanson
Subject: Follow Up Process
Reply Posted by: (carguy@helloworld.com
)
Organization: Follow Up For Success
Date Posted: Mon Nov 26 16:59:19 2007
Message:
Having been the in the car business for over nine years selling cars on the floor, Internet sales, sales training and now currently Director of eCommmerce for David Thomas Auto Group, one thing holds true with my own experience selling cars and traveling around the country training at other dealerships:
When business is slow, it’s the sales people who have developed a successful FOLLOW UP PROCESS for their SOLD customers. Period.
You have to get out of the daily habit of working for the sale today. Your success will be determined by your follow up process. UNSOLD AND SOLD customers. Do you have EVERY customer in a database that you can follow up with?
Until you do this you will be susceptible when the market is down.
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