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    Forum: Idea Exchange

    Topic: Closing Encounters

    Topic Posted by: Moderator
    Organization: Bottom Line Underwriters, Inc.
    Date Posted: Fri Feb 13 23:32:20 EST 1998
    Topic Description: This is where we share ideas on helping our customers to make the decision. How to make it easy for them to say 'Yes!' and hard for them to say 'No'.

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    Original Message:

    Posted by: Paul Savage
    Date posted: Sun Jun 28 2:56:23 EDT 1998
    Subject: Need My Husband
    Message:
    I recently had a customer tell me that she needed to talk with her husband before she could buy. This was after she had committed and we went through the negotiating process. What should I have told her?


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    Reply:

    Subject: Need My Husband/Wife
    Reply Posted by: Chris Parra
    Date Posted: Mon Oct 25 15:37:20 EDT 1999
    Message:
    I ask my customer, "Why isn't your wife/husband shopping with you now?" They sometimes reply with things like, she's too busy, she hates the car buying process, he works lots of hours, we've got six kids and it's too much trouble to bring them all out to shop, etc.

    Whatever my customer tells me, I use as reasons why they SHOULD do business without them now.


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