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Forum: Idea Exchange
Topic: Closing Encounters
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 23:32:20 EST 1998
Topic Description: This is where we share ideas on helping our customers to make the decision. How to make it easy for them to say 'Yes!' and hard for them to say 'No'.
Original Message:
Posted by: Paul Savage
Date posted: Mon Feb 16 6:32:18 EST 1998
Subject: "I Have To Sell My Car Myself First."
Message:
What do you do when your customer tells you this after getting the first figure on their trade-in from the manager?
Previous reply
Reply:
Subject: Customers selling their own trades
Reply Posted by: Chris Parra
Date Posted: Mon Jun 19 8:43:28 2000
Message:
You're right Ken. I do something very similar (though the example I use is perhaps not so severe) with a great bit of success. The fact is most of the customers who tell me they want to sell their car themselves are simply trying to negotiate a better deal. They don't REALLY want to go through the hassle of selling it. I just don't panic and remind them of the hardships of marketing on their own and then see if I can get another offer from them.
Next reply
Bottom Line Underwriters, Inc.
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Copyright © 1998 by Bottom Line Underwriters, Inc.
