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    Forum: Idea Exchange

    Topic: Closing Encounters

    Topic Posted by: Moderator
    Organization: Bottom Line Underwriters, Inc.
    Date Posted: Fri Feb 13 23:32:20 EST 1998
    Topic Description: This is where we share ideas on helping our customers to make the decision. How to make it easy for them to say 'Yes!' and hard for them to say 'No'.

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    Original Message:

    Posted by: Paul Savage
    Date posted: Mon Feb 16 6:32:18 EST 1998
    Subject: "I Have To Sell My Car Myself First."
    Message:
    What do you do when your customer tells you this after getting the first figure on their trade-in from the manager?


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    Reply:

    Subject: Sell my own trade
    Reply Posted by: Ken Nix (kpnix@hotmail.com )Herzog-Meier
    Date Posted: Sun Jun 18 9:17:41 2000
    Message:
    If you want the trade or need the trade I tell a true story that happened to my customer in Myrtle Point OR.. He was insistant that he sell his trade himself. So he did. A week later the redneck logger he sold it to came back because the transmission went out. My customer spent the next 2 weeks in the hospital suffering from injuries inflicted by a baseball bat. Sounds extreme? When we are on a demo or at work we have strength in numbers. Your customer doesn't, you may not just take in a good trade, but save them from an unexpected mishap. (if they sell it theirself, THEY have to demo the prospective buyers. P.S. Whatever you do, don't call their vehicle a trade to them. Car slang around your customer is unprofessional AND it will cost YOU gross. Ask if they are planning to sell their vehicle to the dealership.


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