The BLUinc Online Community
A place to share war stories and ask fellow
BLU Graduates for input.
NetForum - Message Replies
Forum: Idea Exchange
Topic: Closing Encounters
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 23:32:20 EST 1998
Topic Description: This is where we share ideas on helping our customers to make the decision. How to make it easy for them to say 'Yes!' and hard for them to say 'No'.
Original Message:
Posted by: Paul Savage
Date posted: Mon Feb 16 6:32:18 EST 1998
Subject: "I Have To Sell My Car Myself First."
Message:
What do you do when your customer tells you this after getting the first figure on their trade-in from the manager?
Previous reply
Reply:
Subject: Sell My Trade First....
Reply Posted by: Michael Hargrove
(mhargrove@bluinc.com
)
Date Posted: Fri Apr 2 12:14:53 EST 1999
Message:
That's a good point to make with your customers.
We could bring up the issue of necessary repairs not only to smog the trade but simply to get it ready to sell. Like this; "If YOU were going to buy this car, wouldn't you want the windshield fixed? Would you want to pay $XXXX.00 and then have to replace the worn tires and pay to fix the dents too?"
It very well be more cost effective (both $$ and in hassels) to sell it to the dealership instead.
Next reply
Bottom Line Underwriters, Inc.
Toll Free: 1-888-My Success
Fax: (503) 638-0602
P.O. Box 1218
Lake Oswego, OR 97035
E-mail: editor@bluinc.com
Copyright © 1998 by Bottom Line Underwriters, Inc.
