The BLUinc Online Community
A place to share war stories and ask fellow
BLU Graduates for input.
NetForum - Message Replies
Forum: Idea Exchange
Topic: Closing Encounters
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 23:32:20 EST 1998
Topic Description: This is where we share ideas on helping our customers to make the decision. How to make it easy for them to say 'Yes!' and hard for them to say 'No'.
Original Message:
Posted by: Paul Savage
Date posted: Mon Feb 16 6:32:18 EST 1998
Subject: "I Have To Sell My Car Myself First."
Message:
What do you do when your customer tells you this after getting the first figure on their trade-in from the manager?
Previous reply
Reply:
Michael Hargrove
Subject: sell trade myself
Reply Posted by: (mhargrove@bluinc.com
)
Date Posted: Mon Feb 16 8:04:42 EST 1998
Message:
Here's some of the questions Steve is referring to:
"Well, you could do that but let me ask you a few questions. Can you finance it? Can you guarantee it? How will you recondition it? Can you take a trade-in? Do you know how to screen for serious buyers? Do you know how to tell if someone is a qualified buyer? Do you really want to compete in a market that is so competitive that it allows you to get the huge discount you just got on the new car? Are you ready for all the calls you'll receive late at night from your ad in the paper? Are you ready for the expense of an ad in the paper? Do you really want your family exposed to all those strangers knocking on your door? Isn't worth a few dollars to avoid all that? Let's wrap this up so you can avoid any more hassle and start enjoying your new car. Do you want it registered in your name or both names?"
Next reply
Bottom Line Underwriters, Inc.
Toll Free: 1-888-My Success
Fax: (503) 638-0602
P.O. Box 1218
Lake Oswego, OR 97035
E-mail: editor@bluinc.com
Copyright © 1998 by Bottom Line Underwriters, Inc.
