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Forum: Idea Exchange
Topic: Amazing Sales Stories
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 20:33:42 EST 1998
Topic Description: 'You won't believe this...' Tell us about your favorite sales transactions, closing stories and odd-ball deals.
Original Message:
Posted by: Ken Nix
Organization:Herzog-Meier VW
Date posted: Tue Jun 20 9:23:23 2000
Subject: One of my favorites
Message:
My favorite deal was when I worked in a Honda store on the Southcoast. My friend Loy, had a lady customer who he was having problems closing. He turned her to me with her main objection being her husband wasn't with her. When she came on the lot the other salespeople had avoided her because they thought she wasn't a "buyer". To everyone's suprise she had a 740 beacon! I closed her with the two boats and a helicopter close. She left very happy with her new car and us with a very nice gross. The next morning I arrived at my scheduled 10:00 AM to find that the she had come back with her husband and my manager had unwound the deal and given them their trade back. By the time I arrived the customer had been gone for an hour. I immediately called the customer to find the real objection. Both said they like the new car but didn't feel good about it. I asked if they would come back in to sign some papers so we could finish unwinding the deal. When they arrived, I brought them back to the new car and reminded her what she like about the car. Guess what? She proceeded to sell him on the car. They resigned and left in their new car. The moral of this story * don't give up so easily * Sales is 30% knowledge and skill and 70% persistence.
Previous reply
Reply:
Subject: Gotta tell ya
Reply Posted by: Ken Nix
Organization: Herzog-Meier
Date Posted: Sun Jul 2 10:56:55 2000
Message:
Had a fun one yesterday. Customer comes in from another dealership and had been looking at jettas. I built the value of doing business with me and the dealership and the value of the car. The other dealership had offered to sell him the same car (same color too)at a large amount under msrp. The only reason he came across town was he wanted a different color. When we sat down to negotiate he asked me to match the competitions price. I just said HUH? and shut up and looked at him like he was crazy. for three long minutes this went on. Of course it felt like hours. finally he said "will you at least fill the tank in my new car?" I said sure and sold the car at 2000 above msrp.
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