The BLUinc Online Community
A place to share war stories and ask fellow
BLU Graduates for input.
NetForum - Message Replies
Forum: Idea Exchange
Topic: Marketing Yourself Outside the Dealership
Topic Posted by: Roger Johnson (rjsh32@hotmail.com )Organization: Mackenzie Ford
Date Posted: Sun May 13 11:38:35 2001
Topic Description: I would like to know what has worked for auto sales consultants in regards to marketing outside the dealership. I am looking for ideas that work, ones that increase phone calls and on lot ups. Your comments will be appreciated in helping us all become top 10 percent sales consultants.
Original Message:
Posted by: Randy May
(dickscountrydodge@yahoo.com
)
Organization:Dick's Country Dodge
Date posted: Tue Aug 28 22:48:39 2001
Subject: Marketing
Message:
I have focused on marketing mainly to my previous customers and through them. I keep myself in front of my previous cust through my newsletter and I cultivate referrals through keeping intouch with my customers and asking. This did not net much in the beginning. Once they realized I am for real and I am going to be here more than a month or so, it really started to work. My third newsletter resulted in 5 phone calls, 3 appointments and 2 sold within a week of it going out. I slacked off with a recent position change and I can see it in my paycheck. I am going back to what worked.
Previous reply
Reply:
Subject: Marketing Myself OUtside the Dealership
Reply Posted by: Patrick Hairston
Date Posted: Mon Apr 18 18:33:37 2005
Message:
I work with both Highline and Domestic vehicles...so I thought about having a "Thank You" gathering at a local hotel banquet room for all of my previous customers. It would be held either in October or November before the major holidays. What do you think? Are there any draw backs to consider?
Thanks for your help...
Bottom Line Underwriters, Inc.
Toll Free: 1-888-My Success
Fax: (503) 638-0602
P.O. Box 1218
Lake Oswego, OR 97035
E-mail: editor@bluinc.com
Copyright © 1998 by Bottom Line Underwriters, Inc.
