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Forum: Idea Exchange
Topic: Marketing Yourself Outside the Dealership
Topic Posted by: Roger Johnson (rjsh32@hotmail.com )Organization: Mackenzie Ford
Date Posted: Sun May 13 11:38:35 2001
Topic Description: I would like to know what has worked for auto sales consultants in regards to marketing outside the dealership. I am looking for ideas that work, ones that increase phone calls and on lot ups. Your comments will be appreciated in helping us all become top 10 percent sales consultants.
Original Message:
Posted by: Chris Parra
Date posted: Sat Jul 14 12:40:20 2001
Subject: Outside Marketing
Message:
Here's what I have done in the past. I go to Kinko's and have a simple flyer copied. I distribute it to all the homes within a four square block area of my home every four or five months. It's always a nice little walk and my kids sometimes go with me to "help". You can't put them in their mailbox (mail carriers get pissed, it must be against the law or something) so we place them in the newspaper box or on their doors.
I use the same flyer for our neighborhood pinic (once a year)and for all the teams my kids are on. I have ocassionally passed these out to the small businesses close to my home but I still haven't got a response from those.
All of this is over and above the newsletters and usual follow up I do with my existing customer base.
Previous reply
Reply:
Subject: Marketing
Reply Posted by: Mark Moreno
Date Posted: Thu May 12 12:58:53 2005
Message:
That's a great idea, Trent. I've been doing exactly that for just over a year now, and it works great. I've been in the biz for about four years and I wish I had started doing the picture thing at the very beginning!
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