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Forum: Idea Exchange
Topic: Internet Manager Position and Internet Sales Departments
Topic Posted by: Randy May (rmay@dickscountrydodge.com )Organization: Dick's Country Dodge
Date Posted: Sat Jun 17 15:02:53 2000
Topic Description: Ideas and discussions on the sales processes for the Internet Sales Manager and Internet Sales Department.
Original Message:
Posted by: Randy May
(rmay@dickscountrydodge.com
)
Organization:Dick's Country Dodge
Date posted: Sat Jun 17 21:58:10 2000
Subject: Best Practices for Internet Customers
Message:
I am looking for different "best practices" for dealing with internet customers. I am in the process of writing out my process map for this department. I am playing with things like email them or call them or both. Give out prices immediately or not. Give retail prices and tell them come in for the internet price or just give them the lowest price that I am going to sell it for not matter what. Do you quote payments and trade figures over the internet or do they have to come in for that? What about "at home delivery". How do you interpet the 72 hour right to rescind rule? I have talked to 3 lawyers and they can not even agree on this one. What positives have any of you found with these and what about any negatives? I guess that is a long enough question.
Previous reply
Reply:
Subject: Internet pricing
Reply Posted by: Donna Wilson
Date Posted: Sun Jan 12 9:57:48 2003
Message:
Here is a way to quote a price and still get an appointment I learned recently.
Tell your customer this: "Best price is determined by the availability of the __________(model they asked for) at the time you actually decide to take delivery. The pricing I am forwarding to you is our best non-negotiated price.
Most of my clients, when asking for pricing over the Internet, are simply trying to narrow their search down to the two or three most competitive dealerships. Those stores who are $300 to $500 within the lowest bid are the stores they choose to go to and try to negotiate for that last dollar.
And a few of my clients, even though I share with them that when they come in I take care of getting that last dollar for them, don't want to mess with the negotiating process and simply pay the lowest non-negotiated price they receive.
I am prepared to serve you either way."
This technique allows you to quote a price (which still needs to be competitive) and get the appointment too.
Good luck!! and I love this website!
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