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Forum: Idea Exchange
Topic: Internet Manager Position and Internet Sales Departments
Topic Posted by: Randy May (rmay@dickscountrydodge.com )Organization: Dick's Country Dodge
Date Posted: Sat Jun 17 15:02:53 2000
Topic Description: Ideas and discussions on the sales processes for the Internet Sales Manager and Internet Sales Department.
Original Message:
Posted by: Randy May
(rmay@dickscountrydodge.com
)
Organization:Dick's Country Dodge
Date posted: Sat Jun 17 21:58:10 2000
Subject: Best Practices for Internet Customers
Message:
I am looking for different "best practices" for dealing with internet customers. I am in the process of writing out my process map for this department. I am playing with things like email them or call them or both. Give out prices immediately or not. Give retail prices and tell them come in for the internet price or just give them the lowest price that I am going to sell it for not matter what. Do you quote payments and trade figures over the internet or do they have to come in for that? What about "at home delivery". How do you interpet the 72 hour right to rescind rule? I have talked to 3 lawyers and they can not even agree on this one. What positives have any of you found with these and what about any negatives? I guess that is a long enough question.
Previous reply
Reply:
James Elam
Subject: Internet Department
Reply Posted by:
Date Posted: Wed Aug 2 3:57:41 2000
Message:
I was the Internet Manager at an average Volume Ford Store for about a year. Interesting enough, the first month out, I sold about 8 cars on the Internet. Sales went down to about 1 a month from then on out. I think the simple excitement and persistency was the reason for the big first month. After that it became too much work to sell 20 cars and keep up on all of the incoming leads, because getting back to the leads quickly is said to be very important. You definitely have to talk price to these people there is no other way around it. Something you can try: Pose as a customer, and send out a lead too see how everyone else in your market is doing it. 9 times out of 10 these people send out to 15 different dealerships for pricing info. So just make sure your price is the best. I disliked Internet customers personally and probably was not the best candidate for the job. I was the top salesman and really didn't have time for it. Fortunately they didn't hold my poor results against me and recently gave me a Sales Manager's Job at a sister store. I hope I have helped.
James
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