NetForum - Message Replies

Forum: Idea Exchange

Topic: Internet Manager Position and Internet Sales Departments

Posted by: Randy May (rmay@dickscountrydodge.com )
Organization:Dick's Country Dodge
Date posted: Sat Jun 17 21:58:10 2000
Subject: Best Practices for Internet Customers
Message:
I am looking for different "best practices" for dealing with internet customers. I am in the process of writing out my process map for this department. I am playing with things like email them or call them or both. Give out prices immediately or not. Give retail prices and tell them come in for the internet price or just give them the lowest price that I am going to sell it for not matter what. Do you quote payments and trade figures over the internet or do they have to come in for that? What about "at home delivery". How do you interpet the 72 hour right to rescind rule? I have talked to 3 lawyers and they can not even agree on this one. What positives have any of you found with these and what about any negatives? I guess that is a long enough question.

Michael Hargrove Subject: Current E-Mail Responses that are Getting Results
Reply Posted by: My Success Company
Date Posted: Fri Nov 6 11:43:17 2009
Message:
Here are three responses that are currently getting good results. The first is for price inquiries, the second is for vehicle inquiries, and the third is for best price requests. All three solicit a response from your prospect and therefore help us ferret out legit leads. Customers today certainly can BUY a car over the Internet, but we cannot SELL a car over the Internet. Therefore, none of them spend (read waste) time or effort trying to "sell them" the car or the store, and consequently may not meet the compliance requirements of your manufacturer or management staff. Please be a professional, and run these by your supervisor before using them. All three are designed to get ear to ear with our prospect to at least have a chance to "sell them" ourselves and ultimately the appointment. Good luck!

Mr. Client:

Thank you for you inquiry regarding the exciting new Whippet Deluxe Roadster. My name is Kerri Mason and I’m a senior client advisor here at Lemon Motors in Ewbetcha, Idaho. We have two or three approaches that could result in significant savings for you. I would like to discuss these with you at your convenience. I can be reached at (800) 555-1234, or on my cell phone (555) 555-4321 or at kerrim@lemonmotors.com.

Thank you for your interest,
Kerri Mason

Mr. Client:

Thank you for you inquiry regarding the exciting new Whippet Deluxe Roadster. My name is Kerri Mason and I’m a senior client advisor here at Lemon Motors in Ewbetcha, Idaho. We have two or three equipment options, as well as various trim levels, that could result in significant savings for you. I would like to discuss these with you at your convenience. I can be reached at (800) 555-1234, or on my cell phone (555) 555-4321 or at kerrim@lemonmotors.com.
Thank you for your interest,
Kerri Mason

Mr. Client:

Best prices, as I'm sure you know, are determined by the availability at the time you decide to do business. There are other variables too, of course, like time of the month, how readily the car can be replaced, what bank or manufacturer programs are in place at the time, condition of your present vehicle (if you're planning to sell it to the dealership), even the moods of everyone involved.

Whenever my Internet customers ask me for the 'Best price' what they're usually trying to do is narrow their choices down to the most competitive two or three stores. You know, those within $300, $400, $500 of each other. So, I'd be happy to give you our best non-negotiated price to help you narrow your choices too.

Now, some customers hate the negotiating process so much, that they just decide to pay whatever the lowest quote was that they received. Most, however, want to save the very last nickel they can and decide to come in to negotiate an even better deal, if possible, based on the current conditions I mentioned earlier.

I'd be happy to accommodate you either way. Our current Internet price for the model and equipment you've requested is $XX,XXX. Should you decide to come see me, I will eliminate the pressure and hassle of the traditional negotiating process. It's really very easy to do business here, as you will see.

I would like to discuss this further with you at your convenience. I can be reached at (800) 555-1234, or on my cell phone (555) 555-4321 or at kerrim@lemonmotors.com.

Thank you for your interest,
Kerri Mason

Bottom Line Underwriters, Inc.
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