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Forum: Idea Exchange
Topic: Customer Needs And Requirements
Topic Posted by: Ron Pease (rpeas@aol.com )Organization:
Date Posted: Mon Feb 28 18:20:54 EST 2000
Topic Description: Lists of the general needs and requirements of customers and suggestions on how to go about discovering them.
Original Message:
Posted by: Ron Pease
(rpeas@aol.com
)
Date posted: Mon Feb 28 21:52:17 EST 2000
Subject: Customer Needs And Requirements
Message:
Does anyone have a list of customer's needs and requirements?
Previous reply
Reply:
Subject: Customer Needs
Reply Posted by: Ken Nix
(kpnix@hotmail.com
)Herzog-Meier VW
Date Posted: Fri Jun 16 10:42:47 2000
Message:
We all need to fact find to lead the customer to the right vehicle.Asking generalized open ended questions (how the vehicle is to be used, who the drivers will be, etc.) and either/or questions to find out specific information (is it for business or pleasure,etc.) can definitely help. I think many miss the main goal of the customer sometimes by asking too many questions without actually listening to what the customer is telling you.
I ask a magic question which gets me more information than asking questions for an hour does. Though you do need to know investigative questions to go from there.
(( The magic question is:
Do you have a Goal you're trying to achieve? ))
Pretty simple huh? In our quest to find the perfect car, sometimes we can't see the forest for the trees. You don't need to resort to CIA Interogation tactics when investigating a customer's needs. If your customer feels bombarded with questions they will lose the emotions that brought them there to buy a car.
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