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Posted by: Chance Henderson
(risable@yahoo.com
)
Organization:Randall Motors
Date posted: Fri May 19 15:27:52 EDT 2000
Subject: How Can I Start Implementing Internet Sales
Message:
I work at a dealership that is old fashioned. All the people are quite a bit older than me (and I'm 27) and are not real familiar with internet technology. I had to push management to spend money on a web page update (the last one was 2 years ago and looked like crap). Since I know that internet sales are increasing faster and faster, what can I do to get into this? So far we have faxes every morning from carpoint and hits on our website from the previous day. If I am to get to a respectable response time, how do I recieve these hits asap? Nobody else in my dealership realizes the potential of this. I'm a contender for salesman of the year and have only been here 6 months and I think if I get the inside edge on the internet buyers I can wrap it up for sure! Any help would be greatly apreciated. Personal e-mails welcome.
Subject: Working the 'net'
Reply Posted by: Craig Hadfield
(chadfield@tsan.com
)
Organization: Honda North
Date Posted: Fri Mar 14 19:24:47 2003
Message:
I find that just the dealers website is far from adequate as a lead source, find yourself a 3rd party lead provider, preferably 2-3 different ones. We receive 150+ leads per month, closing 8%-15% typically. We have 5 lead providers.
Look for a lead provider that charges a set amount per month, NOT per lead.
Respond quickly to leads and be prepared to deal with customers who won't give up a phone number. Email often but have something new to give (as with phone calls).
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