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Forum: Idea Exchange
Topic: Be Back Percentage
Topic Posted by: Joe Boyer (jboyer@ocslink.com )Organization: Neil Norton Cadillac/Pontiac
Date Posted: Wed Jul 14 23:13:12 EDT 1999
Topic Description: As a new salesperson, I would very much appreciate any hints for increasing my be back ratio.
Original Message:
Posted by: Andy Weisberg
(redcar22@aol.com
)
Date posted: Thu Jul 15 20:24:35 EDT 1999
Subject: Be Back percentage
Message:
As long as you treat every customer as a BUYER, do what you do best. Present your vehicle with features ,advantages, and let the customer know why it will benefit them you WILL
get the be back traffic count up for yourself. I've done this for four years now and have a 55-60% be back ratio. Also when they do return don't forget to re-demo and reinforce the information they already have.
Previous reply
Reply:
Subject: Be Backs
Reply Posted by: Chance Henderson
(risable@yahoo.com
)
Organization: Randall Motors
Date Posted: Thu May 18 11:19:21 EDT 2000
Message:
These are some great ideas on be backs! What works for me 100% of the time is to hold something of value of the customer's. Sometimes I'll "forget" to give them back their driver's license after I make a copy of it for their test drive (the copy is required by our insurance agency). On the copy I have made I make sure to write down their phone number so I can call them later and let them know they need to come back to get it. This also prevents them from test driving at other dealerships (unless with spouse or friend with license). It's kind of sneaky, but it works. If not a license, get them to commit something else. I've actually had a few that I had good enough relations with that I'll take one of their shoes!
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