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Forum: Idea Exchange
Topic: Be Back Percentage
Topic Posted by: Joe Boyer (jboyer@ocslink.com )Organization: Neil Norton Cadillac/Pontiac
Date Posted: Wed Jul 14 23:13:12 EDT 1999
Topic Description: As a new salesperson, I would very much appreciate any hints for increasing my be back ratio.
Original Message:
Posted by: Andy Weisberg
(redcar22@aol.com
)
Date posted: Thu Jul 15 20:24:35 EDT 1999
Subject: Be Back percentage
Message:
As long as you treat every customer as a BUYER, do what you do best. Present your vehicle with features ,advantages, and let the customer know why it will benefit them you WILL
get the be back traffic count up for yourself. I've done this for four years now and have a 55-60% be back ratio. Also when they do return don't forget to re-demo and reinforce the information they already have.
Reply:
Subject: Be Backs - Andy
Reply Posted by: Chris Parra
Date Posted: Thu Jul 15 21:17:39 EDT 1999
Message:
Andy, when you say you get a 55-60% be back ratio, do you mean that 60% of your be backs actually do return? Or is that 60% of your fresh ups eventually become be backs?
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