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Forum: Idea Exchange
Topic: Dealing With Prospect's Negative Trade Equity
Topic Posted by: R.K. Brown (kingcigar@aol.com )Organization: BROWN'S AUTO GROUP
Date Posted: Sat Apr 24 13:25:20 EDT 1999
Topic Description: In our market area, most cars presented for trade have balances that exceed their ACV by a WIDE margin.
Does anyone have any ideas, techniques, concepts to share in overcoming impediments such as this to the sale of the next vehicle.
R.K Brown, Vice-President
Original Message:
Posted by: Michael Hargrove
(mhargrove@bluinc.com
)
Organization:My Success Company
Date posted: Thu Jul 13 9:56:16 2000
Subject: 10 reasons negative trade equity shouldn't matter
Message:
The Top 10 Reasons Negative Trade Equity Shouldn't Matter
10. Your passenger seat is on the National
Register of Historic Places.
9. Instead of an airbag, there's a whoopie cushion taped to your steering wheel.
8. You lose the stop-light challenge to a 14-year old on a moped.
7. 15-Minute Jiffy Lube needs to keep your car 3 days.
6. Thieves repeatedly break into your car just to take "The Club."
5. When you gas up, the attendant asks "Can I re-duct-tape that windshield for you?"
4. While waiting at a stop light, people run up asking if anyone was hurt.
3. Keep losing dates on left turns.
2. Your gas gauge measures in cubits.
1. Traffic reporters starting to refer to you by name when discussing morning tie-ups.
Reply:
Subject: Negative Equity
Reply Posted by: Chris Parra
Date Posted: Tue Nov 19 8:20:05 2002
Message:
Oh, I get it! All we have to do is mention one or two of the "ten reasons" and then our customer should just lay down for us?
Of course, having used inventory that the manager has purchased way behind book (2 0r 3 years old with real low mileage, etc.) really helps!
Bottom Line Underwriters, Inc.
Toll Free: 1-888-My Success
Fax: (503) 638-0602
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Lake Oswego, OR 97035
E-mail: editor@bluinc.com
Copyright © 1998 by Bottom Line Underwriters, Inc.
