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Forum: Idea Exchange
Topic: Prospecting when lot traffic is down!!!!
Topic Posted by: Jake Jones (JJones@Tonkin.com )Organization: Wilsonville Nissan
Date Posted: Tue Nov 8 18:12:51 2005
Topic Description: I am just looking for a few more ideas to try and gain more sales prospects when times are slow.. Such as calling out of auto traders, craigslist, refferals... What are some techniques and sources everyone uses to generate more buissness for themselves when lot traffic is slow? Please let me know! I appreciate your responses! Thank you!
Posted by: Chuck Lucas (clucas@korum.com )
Organization:Korum Ford in Puyallup
Date posted: Mon Nov 12 19:59:23 2007
Subject: Prospecting cold calls
Message:
Open the phone book...I know what your thinking..No way! Hear me out. Call a business you know has several employees. When they answer the phone here's what you say..
"someone there is interested in buying a new car or truck is that someone you?" She may say "no, but Jim was talking about one the other day." You of course say "Is Jim there?" now when Jim gets on the phone hears what you say. Jim my name is(your name and dealership) I was in line at McDonalds yesterday and a couple behind me in line were talking about you wanting to get a new car or truck...What are you looking for? Its a fun way to make some easy prospecting calls. Try it...you may just get a sale out of it.
Posted by: Mark Moreno
Date posted: Tue Nov 8 19:36:28 2005
Subject: slow floor traffic
Message:
I always work the service dept. waiting area but especially when times are slow. You know the drill, I bet... "We have a special program going on right now folks. Would any of you like to know how to get yourself in a brand new car and keep your payments about the same as you're paying on your present vehicle?"
Another thing I've done is quick print a simple promo postcard and mail it out to my customer base. Something with a limited time offer or weekend discount, etc. I can always get my GSM to pay for it.
Sometimes I tie my buisness card to the end of the strings we use on our lot balloons. I write something on the back like, "This week only, and with this card only, $1000 instant discount on virtually any car in stock!" And then instead of popping them like everyone else does, I let them go in the air. Believe it or not, I've got both phone calls and walk-ins on this one.
One last idea is to ask my friends that work at my old dealerships to send me the contact info (name, phone number, $ specifics, and what they were looking for) on any of their T.D. customers. If I can get them down on something at my shop, I'll spiff them. I know some people think that's illegal but I only ask for the same contact information that's available in the phonebook.
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| STEVE RICHEY | Sun Nov 13 17:23:37 2005 | ||
| Chad Kerlegan | Mon Sep 25 15:25:39 2006 | ||
| Melanie | Sun Feb 25 15:42:54 2007 | ||
| Chris | Mon Nov 26 16:54:55 2007 | ||
| Chris Hanson | Mon Nov 26 16:59:19 2007 |
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