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Forum: Idea Exchange
Topic: The Phone shopper
Topic Posted by: John Kenny (jaykay501@hotmail.com )Date Posted: Thu Apr 15 0:42:55 2004
Topic Description: I am not sure what the best way to handle a phone shopper is. I work in a smaller yard, and completely handle the sale from start to finish. When i get a phone shopper who wants my best price over the phone, or wants a trade value, i normally help out and hope i'm a chance of getting the deal.But they rarely come good, and I'm thinking I've got little to lose by not giving the price at all. What do you guys and girls think??
Posted by: AMRIK
Date posted: Mon Sep 13 20:00:51 2004
Subject: THE PHONE SHOPPER
Message:
I AGREE 1000% WITH ALL WHO SAY THE PHONE SHOPPER IS TWICE AS LIKELY TO PURCHACE BEFORE THE FRESH UP. TO HANDLE THESE CUSTOMERS THE BEST AND EASIEST WAY IS YOU GOTTA ASK A FEW QUESTIONS, "WHAT KIND OF CAR WILL YOU BE TRADING?" THIS SINGLE QUESTION ALONE OPENS UP A MILLION OPPORTUNITIES TO SELL THE APPOINTMENT, OR STRONGLY STATE THE FACT THAT YOUR DEALERSHIP HAS NEVER LOST A DEAL OVER PRICE SO GET DOWN HERE AND WE'LL SHOW YOU WHY SO MANY PEOPLE BUY HERE. THERES TOO MANY TO LIST, BUT YOU REALLY BETTER START LOOKING INTO THEM SO YOU QUIT GIVING AWAY YOUR MONEY TO THE GUY DOWN THE STREET.
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| Wendy | Sat Oct 2 21:46:21 2004 | ||
| Michael Hargrove | Sun Oct 3 9:35:51 2004 |
Posted by: Michael Hargrove (mhargrove@bluinc.com )
Organization:My Success Company
Date posted: Mon May 3 20:15:49 2004
Subject: Phone Shoppers
Message:
I second Chris's comments. I also personally think we have a pretty good program to help salespeople improve their telephone selling skills but I may be a bit prejudiced.
I'll add just a few points...1) our stats indicate that phone shoppers tend to be at the end of their buying process. 2) for our clients at least, whatever the salesperson's "fresh up" close rate is, it almost always exactly doubles for phone shoppers that show for their appointment. 3) phone shoppers say they used the phone to circumvent or avoid the typical car buying experience. 4) phone shoppers use the phone to help them eliminate dealers from their list.
Not taking phone ups, for the floor salesperson, is a very poor success strategy.
| Daniel | Thu Dec 21 20:41:28 2006 |
Posted by:Chris (carguy@chrisjhanson.com )
Date posted: Mon May 3 18:40:33 2004
Subject: Phone Shoppers
Message:
Incoming Phone Facts:
90% of phone shoppers buy within a week.
60% will schedule an appointment to come into your dealership
60% of the appointments will show up on your lot
50% of the appointments that show - buy on the 1st visit!!
If you want info on how to make money using the phone, let me know and I can direct you to several resources. I can also let you know what I do myself if you want.
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| Jeremy | Tue Aug 31 13:42:56 2004 | ||
| Jennifer | Wed Jan 3 11:41:24 2007 |
Posted by:Chris (carguy@chrisjhanson.com )
Date posted: Sun May 2 9:34:51 2004
Subject: Phone Shoppers
Message:
Come on guys! Do you know how many deals I get from phone ups! They are a great source of income! When a customer is on the lot, you sell the car, not the price - when they are on the phone you need to sell the APPOINTMENT, not the car, not the price, nothing but the appointment. There are very specific things to say to a customer on the phone, you can't wing it. Once you learn them you'll want all the phone-ups you can get!
Posted by: GEORGE
Date posted: Thu Apr 15 11:01:32 2004
Subject: phone shoppers
Message:
I don't even take phone ups anymore. They are a huge waste of time and bring only management grief!
Posted by: Jim Edwards
Date posted: Thu Apr 15 9:51:12 2004
Subject: Phone shoppers
Message:
Shooting numbers over the phone almost always results in a non-appointment and the very best anyone can hope for would be a mini deal. Neither one is very appealing to me.
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