The BLUinc Online Community
A place to share war stories and ask fellow
BLU Graduates for input.
Forum: Idea Exchange
Topic: Marketing Yourself Outside the Dealership
Topic Posted by: Roger Johnson (rjsh32@hotmail.com )Organization: Mackenzie Ford
Date Posted: Sun May 13 11:38:35 2001
Topic Description: I would like to know what has worked for auto sales consultants in regards to marketing outside the dealership. I am looking for ideas that work, ones that increase phone calls and on lot ups. Your comments will be appreciated in helping us all become top 10 percent sales consultants.
Posted by: Randy May (dickscountrydodge@yahoo.com )
Organization:Dick's Country Dodge
Date posted: Tue Aug 28 22:48:39 2001
Subject: Marketing
Message:
I have focused on marketing mainly to my previous customers and through them. I keep myself in front of my previous cust through my newsletter and I cultivate referrals through keeping intouch with my customers and asking. This did not net much in the beginning. Once they realized I am for real and I am going to be here more than a month or so, it really started to work. My third newsletter resulted in 5 phone calls, 3 appointments and 2 sold within a week of it going out. I slacked off with a recent position change and I can see it in my paycheck. I am going back to what worked.
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| Donna Wilson | Sun Jan 12 10:04:32 2003 | ||
| Patrick Hairston | Mon Apr 18 18:33:37 2005 |
Posted by: Chris Parra
Date posted: Sat Jul 14 12:40:20 2001
Subject: Outside Marketing
Message:
Here's what I have done in the past. I go to Kinko's and have a simple flyer copied. I distribute it to all the homes within a four square block area of my home every four or five months. It's always a nice little walk and my kids sometimes go with me to "help". You can't put them in their mailbox (mail carriers get pissed, it must be against the law or something) so we place them in the newspaper box or on their doors.
I use the same flyer for our neighborhood pinic (once a year)and for all the teams my kids are on. I have ocassionally passed these out to the small businesses close to my home but I still haven't got a response from those.
All of this is over and above the newsletters and usual follow up I do with my existing customer base.
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| Trent Loveless | Thu May 12 10:25:05 2005 | ||
| Mark Moreno | Thu May 12 12:58:53 2005 |
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