The BLUinc Online Community
A place to share war stories and ask fellow
BLU Graduates for input.
Forum: Idea Exchange
Topic: What Would YOU Do?
Topic Posted by: ModeratorOrganization: Bottom Line Underwriters, Inc.
Date Posted: Fri Feb 13 23:45:22 EST 1998
Topic Description: You're a professional salesperson and sometimes you need advice. Who better to ask than the sales professionals who read this conference?
Previous message
Posted by: Joe Boyer (joeboyer@ocslink.com )
Organization:Neil Norton Cadillac-Pontiac
Date posted: Wed Mar 1 12:16:43 EST 2000
Subject: Own What You Sell
Message:
I'd been selling Cadillacs and Pontiacs for about six weeks before a customer asked me, "So, what do you drive?" I stammered around before I admitted I drove a Ford Ranger while my wife drove an antiquated Chevy Astro. Obviously, I didn't make the sale. The more I thought about it, the more I realized I couldn't effectively sell a vehicle to a customer that I wouldn't own myself. I knew I needed to get a Pontiac, but I kept putting it off. After all, I just landed the job, money was tight, the time wasn't quite right, etc. Then it dawned on me I was using the same lame excuses on myself that customers used on me. I was stalling myself! As soon as I could, I bought a beautiful new Pontiac Montana minivan for my adoring spouse. If I can do it, I told myself, Mr. Customer can too. In the interval since, I've sold enough new Montanas to make the payments on mine and upped my overall sale-to-up ratio from 17 to 25 percent. The Ranger is next to go. My suggestion is to stand out in the lot on Monday and observe what your sales staff drive to work. If you're selling Fords and they're driving imports, everybody is missing out.
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| Dalton Evans | Sat Mar 10 0:15:45 2001 | ||
| Katrina Souder | Sat Sep 1 15:33:40 2001 | ||
| Randy May | Sun Sep 2 16:45:29 2001 | ||
| Norm Titterington | Sat May 10 11:21:46 2003 | ||
| Ken Nix | Thu Jul 8 13:02:21 2004 |
Following message
Bottom Line Underwriters, Inc.
Toll Free: 1-888-My Success
Fax: (503) 638-0602
P.O. Box 1218
Lake Oswego, OR 97035
E-mail: editor@bluinc.com
Copyright © 1998 by Bottom Line Underwriters, Inc.
