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    Forum: Idea Exchange

    Topic: Marketing Yourself Outside the Dealership

    Topic Posted by: Roger Johnson (rjsh32@hotmail.com )
    Organization: Mackenzie Ford
    Date Posted: Sun May 13 11:38:35 2001
    Topic Description: I would like to know what has worked for auto sales consultants in regards to marketing outside the dealership. I am looking for ideas that work, ones that increase phone calls and on lot ups. Your comments will be appreciated in helping us all become top 10 percent sales consultants.

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    Posted by: Randy May (dickscountrydodge@yahoo.com )
    Organization:Dick's Country Dodge
    Date posted: Tue Aug 28 22:48:39 2001
    Subject: Marketing
    Message:
    I have focused on marketing mainly to my previous customers and through them. I keep myself in front of my previous cust through my newsletter and I cultivate referrals through keeping intouch with my customers and asking. This did not net much in the beginning. Once they realized I am for real and I am going to be here more than a month or so, it really started to work. My third newsletter resulted in 5 phone calls, 3 appointments and 2 sold within a week of it going out. I slacked off with a recent position change and I can see it in my paycheck. I am going back to what worked.

    Replies: (list all replies)
    Marketing outside the dealership
    Donna WilsonSun Jan 12 10:04:32 2003
    Marketing Myself OUtside the Dealership
    Patrick HairstonMon Apr 18 18:33:37 2005

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