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    Forum: Idea Exchange

    Topic: Marketing Yourself Outside the Dealership

    Topic Posted by: Roger Johnson (rjsh32@hotmail.com )
    Organization: Mackenzie Ford
    Date Posted: Sun May 13 11:38:35 2001
    Topic Description: I would like to know what has worked for auto sales consultants in regards to marketing outside the dealership. I am looking for ideas that work, ones that increase phone calls and on lot ups. Your comments will be appreciated in helping us all become top 10 percent sales consultants.

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    Previous message
    Posted by: Chris Parra
    Date posted: Sat Jul 14 12:40:20 2001
    Subject: Outside Marketing
    Message:
    Here's what I have done in the past. I go to Kinko's and have a simple flyer copied. I distribute it to all the homes within a four square block area of my home every four or five months. It's always a nice little walk and my kids sometimes go with me to "help". You can't put them in their mailbox (mail carriers get pissed, it must be against the law or something) so we place them in the newspaper box or on their doors.

    I use the same flyer for our neighborhood pinic (once a year)and for all the teams my kids are on. I have ocassionally passed these out to the small businesses close to my home but I still haven't got a response from those.

    All of this is over and above the newsletters and usual follow up I do with my existing customer base.

    Replies: (list all replies)
    Prospecting
    Trent LovelessThu May 12 10:25:05 2005
    Marketing
    Mark MorenoThu May 12 12:58:53 2005

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