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Forum: Idea Exchange
Topic: Be Back Percentage
Topic Posted by: Joe Boyer (jboyer@ocslink.com )Organization: Neil Norton Cadillac/Pontiac
Date Posted: Wed Jul 14 23:13:12 EDT 1999
Topic Description: As a new salesperson, I would very much appreciate any hints for increasing my be back ratio.
Previous message
Posted by: walter garcia (waltgarcia@aol.com )
Organization:walter garcia
Date posted: Fri Jul 23 14:16:55 EDT 1999
Subject: Bee Backs
Message:
In order to get Bee Backs in to your facility, you must give them the opportunity to come back, most people do not come back, for the simple reason to save face, always tell your customer before they leave, that they always have the right to change their minds, you must agree to disagree with your guest, yo have to let them know that you will be there for them if they do come back, always tell your customers to come back, invite them back, try to set another appointment with them after they had time to think, always follow up with your guest, after they leave your facility, make the call, call as soon as they leave by leaving a message in their recorder or voice mail (you know they are not home because they just left you) this is the most effective Way of follow up, and when they call you offer them alternatives, different priced product, save them money, let them bump themselves. You can always take the product to them. give them a picture of the product with a brochure, buy a Polariod, maybe one fo the new disposable, give them information overload, fax things to them, product specification, prices with alternatives, a letter with reasons to buy from you or your company, competition prices.
any time you give a price, always say this statement "the price is $____________ and we wouldn't expect you to do business with us unless the figures are agreeable, fair enough?"
Just a taste of what the master can do and teach.
Walter.
100%
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