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Forum: Idea Exchange
Topic: Be Back Percentage
Topic Posted by: Joe Boyer (jboyer@ocslink.com )Organization: Neil Norton Cadillac/Pontiac
Date Posted: Wed Jul 14 23:13:12 EDT 1999
Topic Description: As a new salesperson, I would very much appreciate any hints for increasing my be back ratio.
Previous message
Posted by: Lou Donin (lbdonin@aol.com )
Organization:Lexus of Portland
Date posted: Mon Jul 19 13:53:50 EDT 1999
Subject: Be Backs
Message:
Of course, everything depends on the specific circumstances.
If they seem very interested, but you just can't get them to commit, LEND them the car for an afternoon or overnight. Tell them it's a great way to see what it would be like to "own" the car...take it to lunch, shopping, dinner, whatever. It's better than a test drive with a salesman in the back seat!
If that doesn't work and or is not feasible, STAY IN TOUCH with them. If they say they will "be back" - ask them WHEN will they be back and make an appointment with them to be back. Call them the day before to "confirm the appointment" because you have several appointments that day and you want to insure that you will be available for them, right?
If they don't show up, call them back. "Sorry, I missed you..did something come up? How does 2 this afternoon sound?"
STAY IN TOUCH until they buy a car from you or from somebody else?
Good luck,
Lou
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