This dynamic retail auto sales workshop and seminar has received
accolades from thousands of auto industry professionals
throughout the U. S. who already have attended.
At this workshop, each learner is provided with a light breakfast,
a hot sit-down lunch, a six-hour audio program on four C.D.s, a workbook
(which is updated yearly), and a one year subscription to our monthly online
newsletter.
Additionally, this program has been designed with classic
adult learning strategies in mind and is designed to modify adult behavior,
not just disseminate information. First, we limit the size of this class
to around forty-five participants. Then, about 30% of the day is devoted
to interactive role plays, interactive exercises, group discussions, and
there's even some homework.
Your sales associates will not only be exposed to new tools
and strategies, but also get to witness them in action and experience them
first hand! They will be given the what, how, when, and why of each new
concept so they can adapt them to their own personality, vocabulary, philosophy,
and selling style. This insures that your sales team will leave this workshop
with tools they'll actually be able to use and not just a few days worth
of "pump up."
Some of what you and your associates will learn are as follows:
Sales Management Skills
- How to target high payoff activities
- How to devote the majority of personal resources to the present
- How to use the law of cause and effect to cultivate success
- How to control and sustain focus
- How to establish and unconsciously use empowering self-talk
- How to take advantage of the physiological and psychological link
- How to establish daily work plans
- How to use emotional anchors
- How to employ simple health and fitness routines that work
- Why regular "quiet time" is essential to success
- How to identify and internalize a life's priorities list
- Goal setting techniques that get results
- How to use visualizations and affirmations to mold self images
- The importance of continual education to success
Rapport Building Skills
- How to make an empowering first impression
- Which questions help customers relax and which ones make them defensive
- How to comfortably help customers to open up
- How to make determining our customer's needs a bridge to rapport
- How to establish profound common ground with each customer
- How to use active listening skills to help customers feel valued and
understood
- How to pace customer needs or behaviors
- How to lead customers in a non-confrontational way
- When to use humor, how to use humor, and which types of humor never
to use
- How to identify and sell to customer temperaments or behavioral styles
- How to identify the customer's preferred communication style
- How to communicate in a way that makes it easier for customers to
believe us
- Advanced interpersonal communication skills like; agreement framing,
pattern interrupts, embedded commands, psych shifting, positive connecting
words, etc.
Overcoming Objections
- What objections truly are
- The major differences between objections "on the lot" and "in the
close"
- The Bypass Technique
- How to avoid even getting the most common objections
- Why we need at least five different ways to handle each common objection
- How to setup and use fall back positions
- Scores of current, and effective objection strategies
- Quick and easy ways to memorize word tracks
Plus
- The four steps all adults must go through to acquire any new skill
or habit
- How to identify learning styles and ways to accelerate individual
learning
- How to make daily role playing at the dealership effective and fun
Also available on audio cassette or C.D.-->
Click here to order.